From the feedback we receive, we know that our films can provide a very effective means of getting important messages across, but they also have the potential to achieve more – and are appropriate to a wider geographical audience than our hard-working partners have the resources to reach. It has always been in the PFP mission to distribute films as well as to produce them, but it is a challenge that has had to wait until we were sufficiently established. Although we have much to learn about distribution, and it is difficult to co-ordinate without offices in the countries concerned, plans are afoot to run a couple of small pilot schemes. One such scheme has just started in Cambodia with Mark Jones, camera operator on ‘Encourage and I Can’ taking up a temporary role as Cambodian Distribution Manager. His job will be to research and carry out a means of taking this film to a wider audience.